I'm obsessed with why people buy.
I'm an early-career performance marketer and direct-response copywriter based in Dublin, with a BSc Marketing degree from Technological University Dublin (2nd Class, Honours Division). I don't come with ten years of agency stripes — I come with unusual curiosity about how customers decide, and a habit of turning that curiosity into campaigns, landing pages and copy that move the number that matters.
My work sits where four things overlap: paid acquisition, buying psychology, direct-response copy and conversion optimisation. In isolation each is useful. In combination they compound — and that combination is what I'm training every project to make second nature.
Every project gets the same treatment: research the real customer, find the emotional reason they'd say yes, write the ad and page around it, then measure what actually moved the business. Not opinions. Not aesthetics. Decisions.
Google Ads, Meta Ads, paid search architecture, bidding, keyword strategy — built around cost per acquisition, not clicks.
Google Ads headlines, landing page copy, value propositions and CTAs written to move a specific customer to a specific action.
Reviews mining, jobs-to-be-done and the emotional triggers behind why people actually pull out a card.
Landing page architecture, friction audits and simple experiments that lift conversion rate without more traffic.
GA4 event design, enhanced conversions, UTM structure — so every euro of spend is traceable to a business outcome.
Framing marketing as a P&L decision: acquisition economics, offer design and where the next unit of growth actually comes from.
Open to performance marketing roles — and to freelance landing page & ad copy work.
If you're hiring a junior performance marketer, or you need someone to sharpen a landing page, rewrite Google Ads or diagnose why a funnel isn't converting — I'd love to hear from you.