I'm fascinated by why people buy.

Marketing sits at the intersection of psychology, business and technology. My work focuses on understanding customer behaviour before translating those insights into campaigns, landing pages and marketing systems designed to generate measurable business results.

I'm particularly interested in performance marketing, consumer psychology, direct-response copywriting and conversion optimisation — and how those disciplines combine into something more valuable than any of them alone.

Every project I take on gets the same treatment: research the real customer, uncover the emotional buying trigger, design the acquisition system, then measure what actually moved the business.