JAJoseph Adeniyi| Strategic Portfolio
Research & Thinking

Evidence, not opinion.

A small library of research, strategic essays and analysis on how consumers think, respond and decide. Each piece begins with a commercial question and ends with a practical marketing implication.

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AI in MarketingBSc Marketing Dissertation

Human or Machine?

Consumer perceptions of AI-generated vs. human-created advertising

Advertisements perceived as human-created were rated meaningfully higher on creativity, emotion, authenticity, trust and overall attitude.

May 2026 3 min readRead research
Library
  • Consumer Psychology

    Forthcoming research

    In development.

  • Advertising Effectiveness

    Forthcoming research

    In development.

  • Behavioural Economics

    Forthcoming research

    In development.

  • Conversion Research

    Forthcoming research

    In development.