JAJoseph Adeniyi| Strategic Portfolio

Research & Thinking

Evidence, not opinion.

Marketing that works is downstream of understanding how customers actually think. This is where I dig into that — research and short essays on buying behaviour, advertising effectiveness and conversion. Every piece starts with a commercial question and ends with something a marketer could act on tomorrow.

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AI in MarketingBSc Marketing Dissertation

Human or Machine?

Consumer perceptions of AI-generated vs. human-created advertising

Advertisements perceived as human-created were rated meaningfully higher on creativity, emotion, authenticity, trust and overall attitude.

May 2026 3 min readRead research

Research Paper · 001

Largest effect · Emotional engagement

Creativityd = 1.04

Ad attituded = 0.99

Authenticityd = 0.86

Library

Consumer Psychology
Forthcoming research
In development.
Advertising Effectiveness
Forthcoming research
In development.
Behavioural Economics
Forthcoming research
In development.
Conversion Research
Forthcoming research
In development.